E-commerce SEO, conversion optimisation, measurement and AI-powered growth.
Googles three local signals: relevance, distance, prominence. Which you can control, why the primary category matters most, and why review recency counts.
Filter URLs, canonical errors, Core Web Vitals thresholds, out-of-stock policy and pagination — nine areas that get e-commerce indexing architecture right.
Why message match matters most, the order a page should be built in, how many form fields to use, and why you test the headline rather than the button colour.
Required and recommended structured data fields, how Google cross-checks rating data, the variant page decision, and the cost of copying manufacturer copy.
Which four events are essential, how to fill the parameters, why transaction_id must be the order number, and how to reconcile the setup with your store admin.
Automation is good at reorganising information, not producing it. Where it helps, where it fails, the human review flow and the scale trap.